Dell's Streak Is Here, But Will Anyone Buy One?

Posted: Aug 12 2010, 1:07am CDT | by , Updated: Aug 12 2010, 8:49am CDT, in News | Hot Gadgets


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It's like a jumbo Droid. It's like a mini iPad. Does anyone really want either? We'll see, as the curious Streak tablet(?)/phone(?) from Dell launches today.
Reaction to the Streak has been mixed at best. Many analysts are confused as to why Dell didn't go directly against the iPad with a full-sized tablet. Or, if it wanted to get into the mobile phone business, why not just create a phone that fits in with the generally accepted size and price of today's other smartphones?

Regardless, the Streak is here. It's real. It's out. After so much talk from so many players about using Android on other unique devices, Dell has the guts to be the guinea pig. We can at least give that crown to them.

Here's another problem, though. You're reading this article which means you obviously follow the tech industry, but what about the millions of people who don't? Where's the marketing campaign? Where are all the TV spots and online banners? This thing is being launched with hardly a snowflake of PR on its side.

So, users who want the $299 price tag will have to sign up for AT&T service. However, the device is not going to any AT&T store. So it's not even going to get any "foot traffic," so to speak. That means anyone who wants a Streak will have to go to and order it directly, and they'll have to have heard about it from someone other than Dell. This makes no sense.

Pricing is set at $549 for anyone who doesn't take out an AT&T contract, which makes it more expensive than an iPad. Yet it's only about half the size, so the things that the iPad does well - like playing movies - won't work as well on the Streak.

No one really has high expectations. We're wondering if Dell even expects this thing to sell well. It could very well be Dell's N-Gage (the horribly designed "gaming phone" from Nokia that cost the company millions in losses).

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