Apple ITV Rumored As New Name For Apple TV

Posted: Aug 12 2010, 12:43am CDT | by , Updated: Aug 12 2010, 8:48am CDT, in Rumors | Rumors


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The rumor mill has new tidbits about the new Apple TV. Engadget is adding new rumors to their previous rather exciting Apple TV reports. The idea of a $99 Apple TV based on the iPhone 4 CPU with iOS could be a hot solution for getting internet onto TVs the big way.
Apple is going to rename the new Apple TV box to iTV according to Engadget. iTV makes a lot more sense as it fits with iPhone, iPod and iPad, but aren't there tons of trademark issues? iTV is a pretty common name for TV related things like TV stations.

Interestingly, if you search for itv on Google, the Apple TV product page is ranked on the first page.

The Apple iTV is also rumor to only handle 720p video and to offer access to apps. The limitation to 720p is odd, but maybe this is not a technical limitation, but part of a deal with movie and TV studios.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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