New Apple TV with iOS supposed to take over living rooms around the world.
A rumor 2 days ago suggested that Apple will rename the Apple TV box to iTV to match the naming of the iPod, iPhone and iPad. I already noted there that iTV is already out there quite a bit, especially in the TV business around the world. Sure enough, TV station ITV is now on alert over this Apple rumor. Mind you, it is still a rumor, but the Mirror.co.uk reports that the ITV management is already consulting with lawyers.
Nothing about a new release of the Apple TV box is official yet. What is rumored so far is that it would have a $99 price point, run on Apple A4 CPU, feature 16GB SSD and only support 720p video playback.