Sony Steps Up Its E-Reader Game With New Models

Touchscreen Readers aim to bring Sony e-readers back to relevance

Aug 16 2010, 1:33am CDT | by Mark Raby

Sony Steps Up Its E-Reader Game With New Models

Sony, which has been notably lackadaisical in the e-book market ever since the launch of the Kindle, is now reportedly working on a couple new additions to its Reader line.

The scuttlebutt is that the two new models, the PRS-350 and the PRS-650, will incorporate e-ink technology and for the first time incorporate a touch-screen display.

The 350 will have a 5-inch screen and the 650 a 6-inch screen. The latter may also get 3G connectivity but that's still up to the rumor mongers to dispute. The 350 model, meanwhile, will have no wireless connectivity at all.

We're wondering if it makes sense for Sony to even stick around in this market. Its Readers account for far less than 10% of e-reader device sales, and people have come to associate digital book gadgets with book retailers. Sony is totally the elephant in the room here.

Unless Sony is able to provide a significant cost advantage to consumers to buy its new Readers, it will continue to remain in the background.

Via Sony Insider

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.