Sony A55 and A33 DSLR unveiled

The new Sony Alpha SLT-A55V and SLT-A33 DSLR Cameras feature Translucent Mirror Technology.

Aug 24 2010, 2:02am CDT | by Luigi Lugmayr

Sony today introduced two new alpha cameras with the SLT-A55V and SLT-A33 that adopt Sony's newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting.

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The Translucent Mirror Technology in the new Sony Alpha SLT-A55V and SLT-A33 provides performance previously unattainable with traditional DSLR technology says Sony. Using the new technology, the a55 and a33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video--even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on the a55 (and up to seven on the a33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000.

By displaying the images received by the Exmor APS HD CMOS Sensor, picture quality of the camera's live view image has enhanced drastically. Coupled with the quick and accurate phase detect AF and 100 percent coverage Tru-Finder electronic viewfinder, the Quick AF Live View feature has been further advanced.

The Sony a55 and a33 cameras will cost about $750 and $650 (respectively) for the body only and about $850 and $750 (respectively) for the body and 18-55mm zoom lens. The a33 camera will be available in September and the a55 model will be available in October. Shop for Sony Alpha DSLR cameras on Amazon.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.