Apple TV, Google TV and now Amazon TV?
Apple is rumored to build a streaming TV service to cut consumers loose from cable boxes. Google is working on Google TV and now the WSJ reports that Amazon is working on a subscription service that would deliver TV shows and movies over the net.
Amazon already offers Video On Demand, a service that lets you rent movies and watch them instantly similar to Netflix. Amazon has the backend know how to implement a more elaborate service that could compete with cable TV offerings.