Back in 2009, Sony said that it was developing a network service platform called Sony Online Services (SOLS), which is now called Qriocity. Qriocity is a network service platform that connects many of Sony’s network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services that are “powered by Qriocity”, including video, music, game applications, and e-books over time, and through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.
Sony announced at the IFA 2010 that “Video On Demand powered by Qriocity”, a premium streaming video service, will be available this fall in five European countries including France, Germany, Italy, Spain and the U.K. With “Video On Demand powered by Qriocity,” you can choose from hundreds of box office hits from 20th Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), NBC Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Company, and Warner Bros. Digital Distribution, as well as popular content from top local studios. Many movies are available in High Definition (HD) as well as Standard Definition (SD), and all can be rented at the touch of a button on Sony’s 2010 models of network-enabled BRAVIA TVs and Blu-ray Disc players, and Blu-ray Home Theater systems. “Video On Demand powered by Qriocity” has been available in the U.S. since April 2010.
Sony also announced plans to introduce “Music Unlimited powered by Qriocity”, a new, cloud-based, digital music service. Available by year’s end, “Music Unlimited powered by Qriocity” will give music lovers access to millions of songs stored and synchronized through the cloud. “Music Unlimited powered by Qriocity” will initially be available across Sony’s 2010 models of network-enabled BRAVIA TVs, Blu-ray Disc players, Blu-ray Home Theater systems, as well as PS3 computer entertainment systems and VAIOs and other personal computers, and will become increasingly available on a range of Sony’s portable devices.
With digital media access on devices like TVs and consoles it is still a situation where you need to be happy that you have access, but soon it will come down to price and content quality. With Apple TV, Google TV and maybe also Amazon TV the choices on how to access digital content in the living room are exploding. If Qriocity can compete will depend on how Sony can keep up with content pricing and the breath of content.