Menu
Trending: Super Bowl 2015 Ads for Geeks More Topics: Apple | Cars | TV Shows | Politics
Watch all Super Bowl 2015 Ads Online Sexiest Super Bowl 2015 Ad: Carl's Jr. Superbowl Ad with Charlotte McKinney Bud Light Super Bowl 2015 Ad Life-Sized PacMan Mercedes-Benz Super Bowl 2015 Ad Fable T-Mobile Super Bowl 2015 Ad with Kim Kardashian Budweiser Super Bowl 2015 Ad Lost Dog Budweiser Super Bowl 2015 Ad Beer Run All Super Bowl 2015 Advertisers All Celebrities that appear in Super Bowl 2015 Commercials
Budweiser Super Bowl 2015 Ad Lost Dog is Online

Budweiser Super Bowl 2015 Ad Lost Dog is Online

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Awesome Mercedes Super Bowl 2015 is Released

Awesome Mercedes Super Bowl 2015 is Released

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online

GoDaddy Pulls Super Bowl Ad Amidst Outrage

GoDaddy Pulls Super Bowl Ad Amidst Outrage

Apple's Big Event: Reacting To The Android Threat

Sep 2 2010, 4:20am CDT | by , in News | Apple

Apple's Big Event: Reacting To The Android Threat
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";
 
Buy iPod touch from Amazon Cyber Monday and Black Friday Now
 

But is it soon enough?

Unless you've spent the last day devoid of Internet access and studiously avoiding all news stations, papers and tech-related chatter, you've heard about Apple's new iPod releases. Yesterday's event was the first time Apple has ever unveiled new editions of the shuffle, nano and touch in one sitting. This marks a very significant evolution in the Cupertino-based company's strategy. The question is...to what end?

Apple is beset on all sides by Johnny-come-lately competition that aims to unseat them from their throne at the top of the portable device heap. Android has become the largest smartphone platform in the U.S., and a slew of non Apple tablets are due to challenge the iPad's dominance very soon. While the timbre of Steve's speech last night was confident and brash, almost every announcement came as a response to some external threat.

1. The whole event opened with Steve's proud assertion that 230,000 iOS devices are being activated every day. He added, "We think we're ahead of everybody." While this may technically be true, it belies the fact that Android is rapidly catching up with iOS and, in fact, is well on the road to eclipsing it.

In June there were 160,000 Android activations per day. In August that number leapt up to 200,000 a day. At this rate, Android could very well end up breaking 230,000 by September.

2. Apple's new OS 4.1 update is geared towards expanding on the iPhone's strongpoints. Namely, their excellent camera and media delivery systems. GameCenter is geared at further improving the status of the iPhone/iPod touch as a handheld gaming device.

iOS 4.2, on the other hand is a preemptive strike against Android tablets. It focuses specifically on making the iPad a better device for content creation and multitasking. AirTunes allows you to work while streaming Pandora, while wireless printing has obvious benefits for the corporate/home office set.

As comfortable as Jobs pretends to be about iOS dominance, it is clear by his actions that he sees a major threat emanating from Android.

3. This brings us to Apple's new iPod line. Three new devices in one night represents a full frontal assault, an attempt to fight off Android's encroaching dominance by re-asserting their status as the category-leading brand. We've got the new iPod shuffle, cheap & small and easier to control than ever. $49 makes it an easy choice over competing, non-Apple products that may only be cheaper by ten or twenty bucks.

Then there's the new nano; a touchscreen shuffle-sized media player that works as note-taking next-gen smartwatch as well as an music box. It too is priced competitively, and provides a nice bridge between the shuffle and the glorious new touch. Jobs made it clear that one of the touch's prime purposes will be for gaming, something no Android device has yet managed to do well.

All of these exciting developments must be viewed in light of the fact that iPod sales have been in a slump lately. Sales are down 17% year-over-year. These new releases are a show of strength from Apple, but they're also the first signs of a very real fear. Apple needs to stem their losses now and start pushing back against Android, or they risk going down the same road they rolled down in the early nineties.

Watch the Best Super Bowl 2015 Ads Online

You Might Also Like

Read the Latest

Nissan Super Bowl 2015 Ad increases to 90 Seconds

Nissan Super Bowl 2015 Ad increases to 90 Seconds Nissan announced today to raise the stakes and add another 30 seconds to its Super Bowl ad celebrating Dads.

8 minutes ago

SquareSpace Super Bowl 2015 Ad stars Jeff Bridges

SquareSpace Super Bowl 2015 Ad stars Jeff Bridges The SquareSpace Super Bowl 2015 Ad stars the Dude. Jeff Bridges is the awesome celebrity appearing in the out there...

31 minutes ago

The Best Super Bowl 2015 Ads
Budweiser Super Bowl 2015 Ad Lost Dog is Online

Budweiser Super Bowl 2015 Ad Lost Dog is Online It is here. The most anticipated Super Bowl 2015 Ad has been released online. Watch the Budweiser Super Bowl 2015 Ad...

1 hour ago

Swyp; your one-card wallet which will handle it all

Swyp; your one-card wallet which will handle it all Swyp can store information of up to 25 cards and will deactivate when your card is 6 feet away

2 hours ago

LG will produce flexible OLED panels in July

LG will produce flexible OLED panels in July The use of plastic will more than double the decrease in the bending radios

2 hours ago

Kickstarter Records blown up by Exploding Kittens

Kickstarter Records blown up by Exploding Kittens ‘Exploding Kittens’ a card game becomes the most sponsored venture on Kickstarters with about 107,152 pledges worth...

4 hours ago

Chris Pratt to become the Next Indiana Jones

Chris Pratt to become the Next Indiana Jones Chris Pratt has been approached to feature in the remake of Indiana Jones by Disney but Harrison Ford isn’t ready to...

4 hours ago

Lockitron introduces Bolt, its Next Generation Connected Lock for $99

Lockitron introduces Bolt, its Next Generation Connected Lock for $99 The lock can be unlocked with one’s smartphone making it very simple yet very secure.

4 hours ago

Luis Figo bids for FIFA Presidency

Luis Figo bids for FIFA Presidency The former Real Madrid, Barcelona and Portuguese player announced that he is running for the Presidency for FIFA...

4 hours ago

Honda to premiere Civic Type R and NSX Supercar at 2015 Geneva Motor Show

Honda to premiere Civic Type R and NSX Supercar at 2015 Geneva Motor Show Honda will unveil its flagship performance models at 2015 Geneva Motor Show which include the world premiere of...

5 hours ago

Super Bowl Commercials 2015: Facebook takes on Twitter in selling Super Bowl Ads

Super Bowl Commercials 2015: Facebook takes on Twitter in selling Super Bowl Ads Twitter has been leading the market in selling ads according to audience demographics. Facebook will also use their...

5 hours ago

Tesla P85D's "Insane Mode" make People Insane

Tesla P85D's "Insane Mode" make People Insane People freak out on their first encounter with the Tesla P85D’s "Insane Mode."

5 hours ago

Dying Light is Finally Out to Enjoy

Dying Light is Finally Out to Enjoy The new zombie game is going to be a hit on all gaming consoles and platforms.

6 hours ago

Valentine’s Day 2015 will be a Fanfare Event for Yanks

Valentine’s Day 2015 will be a Fanfare Event for Yanks Valentine’s Day 2015 is coming up soon and it will hopefully be a fanfare event for Yanks all across the Land of the...

6 hours ago

Newcastle Brown Ale Super Bowl 2015 Ad features 37 Brands

Newcastle Brown Ale Super Bowl 2015 Ad features 37 Brands The Newcastle Super Bowl 2015 Ad featuring 37 brands is online.

7 hours ago

Super Bowl 2015 Ad Online Ranking

Super Bowl 2015 Ad Online Ranking The race is on between Super Bowl ads to catch the most eyeballs ahead of the Big Game on Sunday. We analyzed the...

7 hours ago

Fantastic Four Trailer shows some Breathtaking Scenes

Fantastic Four Trailer shows some Breathtaking Scenes The Fantastic Four trailer shows some very breathtaking and beautiful scenes. And although the movie is meant for...

7 hours ago

Snapchat uncovers ‘DISCOVER’

Snapchat uncovers ‘DISCOVER’ Snapchat’s new inn-app feature ‘DISCOVER’ was launched today and will present creative content including artistic...

8 hours ago

Bud Light Super Bowl 2015 Ad Behind the Scenes Video is Cooler than the Ad

Bud Light Super Bowl 2015 Ad Behind the Scenes Video is Cooler than the Ad The already released Bud Light Super Bowl 2015 Ad feature a real life PacMan game. Now there is a behind the scenes...

8 hours ago

Ghostbusters New Female Cast selected; Ghostbusters will hit Theaters on July 22, 2016

Ghostbusters New Female Cast selected; Ghostbusters will hit Theaters on July 22, 2016 The all new female cast of Ghostbusters has just been selected and these lovely ladies are ready for some serious...

8 hours ago

Taylor Swift pokes Fun at Hackers

Taylor Swift pokes Fun at Hackers Taylor Swift’s twitter and Instagram accounts got hacked but after getting her accounts back she tweeted the message...

9 hours ago

Wix Super Bowl 2015 Ad is Released

Wix Super Bowl 2015 Ad is Released The Wix.com Super Bowl 2015 Ad has been released online in an extended version. Watch below.

9 hours ago

Kate Middleton Photoshop Fail shows Lack of Good Judgment

Kate Middleton Photoshop Fail shows Lack of Good Judgment Someone at Woman’s Day magazine shows lack of good judgment as was evident in the latest Kate Middleton Photoshop fail.

9 hours ago

GoDaddy Pulls Super Bowl Ad Amidst Outrage

GoDaddy Pulls Super Bowl Ad Amidst Outrage GoDaddy announced to not air the GoDaddy Super Bowl 2015 Ad titled Journey Home because of the outrage it caused among...

10 hours ago

LeGarrette Blount Says Seattle Seahawks' Defense 'Not Immortal' During Super Bow

LeGarrette Blount Says Seattle Seahawks' Defense 'Not Immortal' During Super Bowl 2015 Media Day New England Patriots running back LeGarrette Blount told reporters during Super Bowl XLIX Media Day that the Seattle...

17 hours ago

Marshawn Lynch Shows Up at Super Bowl 2015 Media Day So He 'Won't Get Fined'

Marshawn Lynch Shows Up at Super Bowl 2015 Media Day So He 'Won't Get Fined' Reclusive Seattle Seahawks running back Marshawn Lynch was present at Super Bowl XLIX Media Day on Jan. 27. He said,...

19 hours ago

Marshawn Lynch appears in Skittles and Progressive to fight his Press Shyness

Marshawn Lynch appears in Skittles and Progressive to fight his Press Shyness Seahawks player Marshawn Lynch has a big day today. He gets interviewed in a Skittles video and a Progressive video....

1 day ago, 1:15pm CST

Microsoft financial results show 10.5 million Lumias sold

Microsoft financial results show 10.5 million Lumias sold In total, phone hardware brought in $2.3 billion in revenues for the company

1 day ago, 12:20pm CST

Krüger&Matz reveals its affordable smartwatch

Krüger&Matz reveals its affordable smartwatch The Krüger&Matz Smartwatch Classic runs a custom Linux build on a MediaTek Aster chipset and costs PLN 350 ($94/€83...

1 day ago, 11:11am CST

Twitter launches new video service

Twitter launches new video service Users can now record, edit and tweet video clips directly through the app.

1 day ago, 9:45am CST

GoDaddy Super Bowl 2015 Ad Triggers Outcry of Dog Lovers

GoDaddy Super Bowl 2015 Ad Triggers Outcry Go Daddy makes fun of the Budweiser Super Bowl ad titled Lost Dog with their GoDaddy Super Bowl 2015 Ad. The commercial...

1 day ago, 9:17am CST

Benedict Cumberbatch apologizes for calling Black Actors 'Coloured'

Benedict Cumberbatch apologizes for calling Black Actors 'Coloured' Benedict Cumberbatch used the word “coloured” to indicate the minorities while talking about representation in the UK...

1 day ago, 9:00am CST

Comments

blog comments powered by Disqus