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Tim Allen Gets A New Job: Chevy Spokesman
To pitching and beyond!
Sep 4 2010, 5:04am CDT | by Mark Raby
Starting this Tuesday, you'll start actually recognizing the voice behind TV ads for General Motors' Chevrolet line of cars. The man who used to be a huge TV star will now just be in TV commercials.
Allen, known by many as "Tim the Tool Man Taylor" and by many more as Buzz Lightyear, will be part of the automaker's critical move to bring attention back to its cars.
The 57-year-old man has signed a contract with GM for an unknown length of time, but it will so far only be for the 2011 Chevrolet Cruze.
Honda and Toyota dominate the market for compact cars, while GM has struggled in a huge way, especially as economic conditions have weakened.
The Cruze is one of Chevy's best-selling models, and GM hopes that putting a highly recognized voice on the TV will get more people to pay attention to it.
Via Detroit Free Press
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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