Pentax announced the PENTAX K-r lens-interchangeable digital SLR camera today. Encased in a compact, lightweight body, this new DSLR combines simple, user-friendly operation with a wide array of advanced features designed to enhance the fun and excitement of digital SLR photography.
Developed to be an entry model targeted at digital SLR novices and family users, the PENTAX K-r not only offers an assortment of features and functions that make it easy for everyone to effortlessly capture high-quality images people expect of a digital SLR camera, but it also comes equipped with a host of handy tools that help user in creating more personalized, creative images.
They range from high-quality image reproduction with approximately 12.4 effective megapixels and HDTV-proportion movie recording, to high-speed continuous shooting at approximately six images per second, super-high-sensitivity shooting at ISO 25600 (via a custom function) and a 3.0-inch high-resolution color LCD monitor. Its dual-power-source design offers a choice between the standard rechargeable lithium-ion battery and a set of AA-size batteries.
All combined, the K-r boosts outstanding performance and versatility, almost the equivalent of upper-class digital SLR cameras, while allowing the photographer to easily deal with different photographic requirements and to accommodate individual shooting styles. It is also compatible with the IrSimple high-speed infrared data transmission system for wireless data transfer to IrSimple-compatible devices, and for swift image data exchange and match-game playing between two PENTAX K-r’s. Totally new capabilities in a digital SLR camera, these features make the K-r a unique, new-generation communications tool.