People Spending More Time On Facebook That Any Other Site

And that includes YouTube

Sep 10 2010, 7:23am CDT | by Jordan Cressman

People Spending More Time On Facebook That Any Other Site

Facebook has now officially become the website that online users spend the most time on, eclipsing all of Google's sites like Gmail and Youtube as the latest online metric that Facebook is now leading in.

In the US, a total of 41.1 million minutes were logged on Facebook in August. That's 685,000 hours. That number represents nearly 10% of all online hours logged that month. Google took in about 9.6% of those precious online minutes.

That's pretty amazing, considering that Gmail owns some of the most time-consuming properties online, like Gmail, Youtube, and of course the core Google.com search engine. All of those services combined didn't even beat Facebook which only owns one domain, Facebook.com.

Following Google was Yahoo, eating up 9.1% of online users' time. Further sites carried much lower market shares.

It is a huge coup for Facebook, which just one year ago was only generating about 5% of online time while Google was exploding at 12%.

This is all based on the latest data from online tracking firm Comscore. Facebook has also previously toppled Google in metrics that counted total user visits and origination of linked news content. This is obviously why Google is trying to break into the social networking game. So far, it hasn't been able to budge the tight choke-hold Facebook has on that crowd.

Via IBT

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