Kindle Is Going To Best Buy

And the e-reader competition heats up

Sep 10 2010, 9:38am CDT | by Jordan Cressman

After an apparently successful run at Target brick-and-mortar stores, Amazon's Kindle will continue its push to retail by coming out to Best Buy in time for the critical holiday shopping season.

The online retailer's physical e-book reader has faced mounting pressure by entrants like Barnes & Noble's Nook, Borders' Kobo, Sony's Reader, and Apple's iPad. The Kindle used to be the only e-reader anyone talked about but that is quickly changing.

Going to Best Buy is just the latest step in Amazon as it tries to go for higher sales volume but lower profit margins. It used to sell the Kindle 2, the top-selling of its devices, at nearly double what it cost to make. Because of the fierce competition in the market now, though, it is just barely making a profit on every unit sold as prices have been driven down.

Best Buy also sells the Nook and the iPad, the only third-party retailer for each device. It has an extreme amount of pull as the far-and-away leader among consumer electronics retailers.

Via PC World

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