The times, they are a'changin'.
Anyone else hear that? It's the sound of funeral bells for Google. Facebook just overtook them in time spent in the United States. (TechRadar)
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Okay, maybe it isn't quite that serious yet, but this does represent a major shift in the balance of power. Facebook is continuing to grow in user-base and it also saps more and more time from that userbase every year. The danger here is that insular Facebook browsing has the potential to create a sort of "splinternet". You can bet Google is watching this news very closely.
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In all fairness, the one who really has to worry hear is Yahoo. Google's time spent is still quite high and rising at a fairly steady rate. Yahoo, on the other hand, has suffered mightily in the last two years. Make no mistake; this is a changing of the guard.