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Budweiser Super Bowl 2015 Ad Lost Dog is Online

Budweiser Super Bowl 2015 Ad Lost Dog is Online

Snickers Super Bowl 2015 Ad The Brady Bunch is Hysterical

Snickers Super Bowl 2015 Ad The Brady Bunch is Hysterical

Super Bowl 2015 Movie Trailers

Super Bowl 2015 Movie Trailers

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Minions Super Bowl 2015 Ad

Minions Super Bowl 2015 Ad

Bing Makes A Leapfrog Jump Ahead Of Yahoo

Sep 14 2010, 5:05pm CDT | by , in News | Technology News

Bing Makes A  Leapfrog Jump Ahead Of Yahoo
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";
 
 

Pop the Microsoft champagne!

Yahoo has slipped to third place in the search engine rankings, but it's not because it did anything wrong. It's because competitor Microsoft did a lot of things right.

After a year of consistent, albeit slow, growth, Microsoft's Bing search platform has taken over Yahoo as the second most valuable in the US. But it's still far away from the always domineering Google.

The latest numbers from Nielsen put Bing, along with Microsoft's other incidental search platforms, at a 13.9% market share. Yahoo is at 13.1%. A month ago, those numbers were around 13.6% and 14.6%, respectively.

When it launched Bing, Microsoft began a very aggressive effort to increase its flagging presence in the search market. Microsoft was tired of just rolling over after it once had a 90%+ monopoly in the search arena.

It appears to have paid off. Its numbers had been rising for months but given how fickle users are with their search preferences, it takes a mile to move an inch in this market.

Bing introduced a number of search enhancements, most recently the ability to stream movie/music/game content directly from the search results page without needing to open a separate website. It also decks out its visual presence with a constantly-changing backdrop. As such, Bing has become the bells-and-whistles alternative to Google's more simplistic approach.

Google, by the way, still powers 65% of all online search activity in the US, an area it has been sitting at comfortably for well over a year.

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