Facebook responses to hot rumor over the weekend.
Facebook saw the need to respond to a rumor about a Facebook Phone. As reported TechCrunch broke this hot rumor about Facebook building in secret a Facebook Phone. A Facebook phone could have a lot of merit as you can read in this Facebook Phone editorial.
We received the following statement from a Facebook PR agency: "The story is not accurate. Facebook is not building a phone. Our approach has always been to make all phones and apps more social, not build a phone. Current projects include include everything from an HTML5 version of the site to apps on major platforms to full Connect support with SDKs to deeper integrations with some manufacturers.
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Our view is that almost all experiences would be better if they were social, so integrating deeply into existing platforms and operating systems is a good way to enable this. For an example, check out Connect for iPhone and the integration we have with contact syncing through our iPhone app. Another example is the INQ1 phone with Facebook integration (the first so-called “Facebook Phone”).
The people mentioned in the story are working on these projects. The bottom line is that whenever we work on a deep integration, people want to call it a "Facebook Phone" (even internally) because that's such an attractive soundbite, but our real strategy is to make everything social and not build one phone or integration."
It is always a tough decision for a company to respond to a rumor. The Facebook Phone rumor got really big because it comes from the well known TechCrunch publication. Still by responding many will think that it is actually true.
TechCrunch has responded to the Facebook denial calling it a PR Spin. They stick to their report that the Facebook Phone is real. They do not know when the Facebook Phone comes and how the deep the Facebook integration will be in the Phone OS.
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