Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Mobile Phones

 

5 Reasons Windows Phone 7 Might Crash-and-Burn

Because pessimism is WAY more fun.

Sep 20 2010, 2:59pm CDT | by

1 Updates
5 Reasons Windows Phone 7 Might Crash-and-Burn
 
 

Comments

Full Story

5 Reasons Windows Phone 7 Might Crash-and-Burn

Last week I gave you five reasons Windows Phone 7 might rock your socks off. Today, I'm pleased to present you with five reasons it probably won't. Microsoft is throwing a lot behind WP7, but as we saw with the Kin millions of dollars and talented developers do not guarantee a success.

So what's holding WP7 back from greatness? A few things...

Track record. Windows Mobile held a respectable chunk of smartphone platform share, but you'd be hard-pressed to find any true WM aficionados. 6.5 was anemic at best, and the aforementioned Kin hasn't done anything to buoy my confidence in Redmond's knowledge of what smartphone users want.

Let's not forget that a large part of the reason for the Kin's failure was due to Microsoft's leadership. Project Pink (the Kin prelude) was horrifically mismanaged, and there's no reason to believe the people involved with that debacle won't have a hand in WP7.

Follow-Through. I bought a G1 when it first launched, so I can say with some authority that Android was NOT awesome when it hit the streets. There was promise, but it was hidden behind a lot of rough spots and holes. Certainly, no rational person could say the original Android had a superior UI to iOS at the time.

But Google kept on polishing and working and listening to feedback, and now Android kicks ten kinds of ass. Microsoft needs to be ready to spend a lot of time, years possibly, molding WP7 and building a loyal user-base and figuring out their place in the market. Their quick retreat from the Kin does not give me confidence that they will be in for the long haul.

Microsoft has a lot to learn here, and I'm not sure WP7 is anything but an attempt to "take the easy way" out by launching an OS that LOOKS slick and modern without doing any of the nitty-gritty work necessary to ensure it actually functions like a next-gen OS.

A Crowded Market. RIM, Apple and Google have the US smartphone market pretty well parceled out. In order to be a success, WP7 is going to need to attack at least one of these players in a big way. RIM is the most likely choice, due to their current weakness. But Android is already fast at work cannibalizing the BlackBerry's market share.

Honestly, the idea of WP7 acting as any sort of threat to iOS or Android out of the gate is ridiculous. Even if WP7 succeeds, it won't start leeching share from the Big Two for a year or more. Android's only just started to drink Apple's milkshake in the last few months.

People love RIM because they make great business phones. People love Apple because they make hip gadgets you develop an emotional connection to. People love Google because they give us options and tons of free stuff. But Microsoft? People don't love Microsoft. They tolerate Microsoft products because they are usually the standard.

Apps. Microsoft has made a lot of noise about how dev friendly WP7 will be. Apps are a crucial part of the smartphone ecosystem and any OS with hopes of competing with Android and Apple must be able to do battle with the App Store and the App Market.

Unfortunately, Microsoft hasn't shown any real ability to sway developers en masse. WP7 doesn't offer (and won't for a while) the sheer numbers and easy monetization that iOS does. It also can't compete with Android for sheer open-ness. At this point, Microsoft's claims of WP7 app-awesomeness boil down to "if we make nice with enough developers they will build us as many apps as Apple."

WP7: The Worst of Both Worlds. The smart way to build a new mobile platform would be to look at the holes of both iOS and Android and try to patch them. If you can do something better than anyone else, you've got the beginnings of a marketing campaign.

When it first hit, Android didn't have a smooth UI or an awesome app store or a huge number of deals with content makers. But it did have multitasking and microSD support, things the iPhone lacked entirely. And it was open, which spurred rapid adoption by a variety of OEMs and acted as "free" (to Google) advertising.

WP7 won't be as open as Android. It'll cost OEMs more to use, which will slow market share accumulation. It will also lack multitasking and microSD support, which pretty much eliminates its ability to draw in Android users. Apple users are extremely loyal.

All this leaves WP7 in a very tough spot. It will be launching at a time when bad memories of WinMo 6.5 and the Kin are still fresh in consumer minds. It won't be as polished as either iOS or Android and it won't be able to offer a viable app competitor until a fair chunk of time has passed.

Adoption of new app developers and by new OEMS will be slowed by the relatively closed ecosystem, while WP7's shortcomings will essentially kill its ability to fight against Android. This leaves Microsoft's new OS going up against RIM for market share...at a time when Android is already doing its best to devour that monster whole.

Windows Phone 7 isn't without hope, but Redmond has a long way to go before they prove that this will be anything more than the latest in a long line of disappointments.

 

You Might Also Like

Updates


Sponsored Update

Update: 1

Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another state of M ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT
 


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Adrianne Palicki Cast in &quot;Agents of S.H.I.E.L.D.&quot;
Adrianne Palicki Cast in "Agents of S.H.I.E.L.D."
Lucy Lawless also cast in role for the upcoming season.
 
 
Leo’s Fortune Game Review
Leo’s Fortune Game Review
The Leo’s Fortune game app is an exciting adventurous game which has become more famous because of its incredible graphics and story theme of the game. The game was launched earlier this year and several thousand users have already downloaded this game either on their mobile phones or their tablets.
 
 
iLands Game Review
iLands Game Review
The iLands is a creative game app released this year for Android mobile devices and tablets. Thousands of people have already downloaded this game in just a few months. The game is known to get the best of the creative abilities of the player. The game was first released for the Facebook users and later in a few months also got released for the Android devices. Further, the iLands game app is played with great zeal and zest on desktop through Facebook games.
 
 
QuizUp Game Review
QuizUp Game Review
QuizUp app has been proclaimed by some to be the world’s leading trivia game. This commendation is actually valid as it has been ranked to be the best trivia application on the online based store Google Play in 6 countries which include Canada and the United States. If you have an urge to get a little brain power challenge, this is the solution.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.