Menu
Trending: Holiday Gifts | CES 2015 | Super Bowl 2015 Ads More Topics: Apple | Cars | TV Shows | Politics
The Best 2014 Super Bowl Ads

The Best 2014 Super Bowl Ads

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

Budweiser Super Bowl 2015 Ad leaks

Budweiser Super Bowl 2015 Ad leaks

Google Car Initiative to go ahead via Android

Google Car Initiative to go ahead via Android

Sony cancels The Interview Release on Christmas

Sony cancels The Interview Release on Christmas

5 Reasons Windows Phone 7 Might Crash-and-Burn

Sep 20 2010, 2:59pm CDT | by , in News | Mobile Phones

5 Reasons Windows Phone 7 Might Crash-and-Burn
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";
 
 

Because pessimism is WAY more fun.

Last week I gave you five reasons Windows Phone 7 might rock your socks off. Today, I'm pleased to present you with five reasons it probably won't. Microsoft is throwing a lot behind WP7, but as we saw with the Kin millions of dollars and talented developers do not guarantee a success.

So what's holding WP7 back from greatness? A few things...

Track record. Windows Mobile held a respectable chunk of smartphone platform share, but you'd be hard-pressed to find any true WM aficionados. 6.5 was anemic at best, and the aforementioned Kin hasn't done anything to buoy my confidence in Redmond's knowledge of what smartphone users want.

Let's not forget that a large part of the reason for the Kin's failure was due to Microsoft's leadership. Project Pink (the Kin prelude) was horrifically mismanaged, and there's no reason to believe the people involved with that debacle won't have a hand in WP7.

Follow-Through. I bought a G1 when it first launched, so I can say with some authority that Android was NOT awesome when it hit the streets. There was promise, but it was hidden behind a lot of rough spots and holes. Certainly, no rational person could say the original Android had a superior UI to iOS at the time.

But Google kept on polishing and working and listening to feedback, and now Android kicks ten kinds of ass. Microsoft needs to be ready to spend a lot of time, years possibly, molding WP7 and building a loyal user-base and figuring out their place in the market. Their quick retreat from the Kin does not give me confidence that they will be in for the long haul.

Microsoft has a lot to learn here, and I'm not sure WP7 is anything but an attempt to "take the easy way" out by launching an OS that LOOKS slick and modern without doing any of the nitty-gritty work necessary to ensure it actually functions like a next-gen OS.

A Crowded Market. RIM, Apple and Google have the US smartphone market pretty well parceled out. In order to be a success, WP7 is going to need to attack at least one of these players in a big way. RIM is the most likely choice, due to their current weakness. But Android is already fast at work cannibalizing the BlackBerry's market share.

Honestly, the idea of WP7 acting as any sort of threat to iOS or Android out of the gate is ridiculous. Even if WP7 succeeds, it won't start leeching share from the Big Two for a year or more. Android's only just started to drink Apple's milkshake in the last few months.

People love RIM because they make great business phones. People love Apple because they make hip gadgets you develop an emotional connection to. People love Google because they give us options and tons of free stuff. But Microsoft? People don't love Microsoft. They tolerate Microsoft products because they are usually the standard.

Apps. Microsoft has made a lot of noise about how dev friendly WP7 will be. Apps are a crucial part of the smartphone ecosystem and any OS with hopes of competing with Android and Apple must be able to do battle with the App Store and the App Market.

Unfortunately, Microsoft hasn't shown any real ability to sway developers en masse. WP7 doesn't offer (and won't for a while) the sheer numbers and easy monetization that iOS does. It also can't compete with Android for sheer open-ness. At this point, Microsoft's claims of WP7 app-awesomeness boil down to "if we make nice with enough developers they will build us as many apps as Apple."

WP7: The Worst of Both Worlds. The smart way to build a new mobile platform would be to look at the holes of both iOS and Android and try to patch them. If you can do something better than anyone else, you've got the beginnings of a marketing campaign.

When it first hit, Android didn't have a smooth UI or an awesome app store or a huge number of deals with content makers. But it did have multitasking and microSD support, things the iPhone lacked entirely. And it was open, which spurred rapid adoption by a variety of OEMs and acted as "free" (to Google) advertising.

WP7 won't be as open as Android. It'll cost OEMs more to use, which will slow market share accumulation. It will also lack multitasking and microSD support, which pretty much eliminates its ability to draw in Android users. Apple users are extremely loyal.

All this leaves WP7 in a very tough spot. It will be launching at a time when bad memories of WinMo 6.5 and the Kin are still fresh in consumer minds. It won't be as polished as either iOS or Android and it won't be able to offer a viable app competitor until a fair chunk of time has passed.

Adoption of new app developers and by new OEMS will be slowed by the relatively closed ecosystem, while WP7's shortcomings will essentially kill its ability to fight against Android. This leaves Microsoft's new OS going up against RIM for market share...at a time when Android is already doing its best to devour that monster whole.

Windows Phone 7 isn't without hope, but Redmond has a long way to go before they prove that this will be anything more than the latest in a long line of disappointments.

You Might Also Like

Read the Latest

FBI announces that North Korea Hacked Sony

FBI announces that North Korea Hacked Sony The FBI issued a statement today saying that North Korea is behind the hacker attack on Sony.

3 hours ago

ADATA to present Innovative Consumer Products at CES 2015

ADATA to present Innovative Consumer Products at CES 2015 They will unveil World’s fastest DDR4 Memory, USB 3.1, and LED lighting products in the Spotlight

5 hours ago

CES 2015 News
BlackBerry gets positive cash flows

BlackBerry gets positive cash flows BlackBerry Achieves Non-GAAP Profitability and Positive Cash Flow for the Fiscal 2015 Third Quarter

5 hours ago

Sony's CES 2015 teaser features Android TV

Sony's CES 2015 teaser features Android TV The teaser trailer is a slightly odd collection of scenes including a chameleon, a time-lapse of the Paris skyline and...

5 hours ago

Startups at the International CES 2015

Startups at the International CES 2015 Eureka Park will be the one featuring these startups which total to around 375 at this years CES.

5 hours ago

CES 2015 also to host Extreme Tech Challenge Semi-Finals

CES 2015 also to host Extreme Tech Challenge Semi-Finals The competition will bring together resources and world-class advisors to the CES 2015 platform in order to help...

6 hours ago

CES 2015 will also feature ACCESS Twine for Virtual Multiscreen Content Libraries

CES 2015 will also feature ACCESS Twine for Virtual Multiscreen Content Libraries The new ACCESS Twine will be for Virtual Multiscreen Content Libraries at the CES 2015. This will offer a single user...

8 hours ago

Facebook declines in Popularity among Teens a little more this year

Facebook declines in Popularity among Teens a little more this year The social interaction is losing its popularity due to messaging apps available including Whatsapp and Snapchat.

8 hours ago

Sidney Crosby Comes Out of Isolation at Pittsburgh Penguins Sidney Crosby Comes Out of Isolation at Pittsburgh Penguins

8 hours ago

CES 2015: IC Real Tech will debut World’s First 720-Degree Immersive Video Camera

CES 2015: IC Real Tech will debut World’s First 720-Degree Immersive Video Camera It will be viewed and controlled via todays leading mobile devices and also delivers 3D like monitoring experience. The...

9 hours ago

Game Worn Michael Jordan Shoes sold for $33k

Game Worn Michael Jordan Shoes sold for $33k The right side foot is signed by Jordan along with ‘Best Wishes’ although it is faded now. The shoes were definitely...

10 hours ago

THX to bring new HDMI tech to CES 2015

THX to bring new HDMI tech to CES 2015 4K Interconnect program to work with 2.0 and beyond

10 hours ago

ICANN has been hacked by a Bunch of Phishers

ICANN has been hacked by a Bunch of Phishers Global internet governing body ICANN has just been hacked by a bunch of phishers.

10 hours ago

CES 2015: ZTE to showcase Voice Controlled Star 2 with an Array of Flagship Devices

CES 2015: ZTE to showcase Voice Controlled Star 2 with an Array of Flagship Devices ZTE launched its flagship smart phone Star 2 in China on Thursday. ZTE is going to showcase an array of flagship...

11 hours ago

#Instapurge 2014: Instagram deletes Millions Of Followers from Justin Bieber, Kim Kardashian, Beyonce and Many Other Celeb's Accounts

#Instapurge 2014: Instagram deletes Millions Of Followers from Justin Bieber, Kim Kardashian, Beyonce and Many Other Celeb's Accounts An Instapurge of sorts has occurred on Instagram in the current year. And the top 100 accounts have been affected.

12 hours ago

Google unveils The MPAA's Plan to resuscitate SOPA via Lawmaking

Google unveils MPAA's Plan to resuscitate SOPA via Lawmaking The Motion Picture Association’s plan is to resuscitate SOPA via some lawmaking. Google said that the MPAA tried to...

13 hours ago

Pepsi Hyped for Halftime campaign pushes Super Bowl 2015 Halftime Show

Pepsi Hyped for Halftime campaign pushes Super Bowl 2015 Halftime Show Pepsi has already geared up their Super Bowl 2015 campaign for the Pepsi sponsored Super Bowl 2015 halftime show...

14 hours ago

Google Car Initiative to go ahead via Android

Google Car Initiative to go ahead via Android Google is taking an initiative in its quest for a car and it is to go ahead with it via Android facility.

14 hours ago

Matt Kemp's Arthritis Diagnosis Jeopardizes Trade to San Diego Padres

Matt Kemp's Arthritis Diagnosis Jeopardizes Trade to San Diego Padres Los Angeles Dodgers outfielder Matt Kemp was diagnosed with arthritis in both of his hips on Dec. 18. The finding...

20 hours ago

Chicago Bears Confused With Marc Trestman's Discipline Methods

Chicago Bears Confused With Marc Trestman's Discipline Methods The Chicago Bears are confused at how head coach Marc Trestman has handled several discipline cases lately. The most...

21 hours ago

Rajon Rondo On Dallas Mavericks' Radar

Rajon Rondo On Dallas Mavericks' Radar Boston Celtics point guard Rajon Rondo has been the subject of trade rumors. One of the teams reportedly vying for his...

22 hours ago, 5:56pm CST

The Funniest Commercials of the Year 2014 Airs Tonight on Spike TV

The Funniest Commercials of the Year 2014 Airs Tonight on Spike TV The Funniest Commercials of the Year 2014 show will be hosted for the first time by Gabriel Iglesias.

1 day ago, 9:04am CST

Call of Duty: Advanced Warfare is $39.99

Call of Duty: Advanced Warfare is $39.99 Today Call of Duty: Advanced Warfare is on sale for $39.99 for Xbox One, Sony PS4, Sony PS3 and Xbox 360.

1 day ago, 7:59am CST

Sony cancels The Interview Release on Christmas

Sony cancels The Interview Release on Christmas The decision was made after multiple theaters refused to screen the movie. Sony Studios has expressed its dismay over...

1 day ago, 7:58am CST

Charlie Sheen to Reprise his role from Ferris Bueller’s Day Off on the Goldbergs

Charlie Sheen to reprise role from Ferris Bueller’s Day Off on the Goldbergs His role in the movie was a side character in the movie and made out with Jennifer Grey. He will be playing the same...

1 day ago, 7:29am CST

CES 2015: JINS MEME Sensing Eyewear

CES 2015: JINS MEME Sensing Eyewear a new wearable device called JINS MEME will be presented at the CES 2015.

1 day ago, 7:24am CST

AMC Theaters and MoviePass collaborate to deliver New Subscription Service

AMC Theaters and MoviePass collaborate to deliver New Subscription Movie Service AMC Theaters and MoviePass have collaborated to deliver a new subscription service for the common people.

1 day ago, 6:56am CST

CES 2015: SecuGen to display its New U20 & SDA04PX Fingerprint Sensors

CES 2015: SecuGen to display its New U20 & SDA04PX Fingerprint Sensors The U20 and SDA04PX are OEM Fingerprint Sensors which are going to be introduced by SecuGen at the CES 2015 just like...

1 day ago, 6:55am CST

Carnival Super Bowl 2015 Ad

Carnival Super Bowl 2015 Ad Carnival Super Bowl 2015 Ad is coming. The cruise line is a newcomer to Super Bowl ads.

1 day ago, 6:53am CST

Microsoft Xim 1.3 enables Pic Sharing from Smartphones to Large Displays

Microsoft Xim 1.3 enables Pic Sharing from Smartphones to Large Displays Microsoft Xim 1.3 has the ability to enable pic sharing from mini displays to large displays.

1 day ago, 6:18am CST

Comments

blog comments powered by Disqus