Sanrio Inc. and Target will partner together this fall on Small Gift. Small Gift is a mobile pop-up tour that will bring Sanrio's 50th Anniversary celebration to fans nationwide. The tour will deliver the Sanrio experience directly to fans of all ages, pairing the whimsical nostalgia of Sanrio with the modern twist of a cross country mobile retail brand experience. The tour will pay tribute to fans nationwide, whose overwhelming support has helped the global company grow into a $5 billion business. You heard right Hello Kitty and the gang is a $5 billion business.
Two trailers, wrapped in graphics that capture the essence of Sanrio's characters over the years, will roll into stops across the country, sharing the world of Sanrio with devotees on street corners and in parking lots of some of their favorite locations. The convoy will be making stops in several cities from Seattle to Miami. After kicking off in San Francisco on October 23rd – hometown to Sanrio U.S. – the caravan will make its way to Seattle for a stop at ZomBcon over Halloween weekend. Las Vegas, Austin, New Orleans and New York are just a few of the many destinations
The product trailer will serve up 50 must have collectible products, celebrating the legacy of Sanrio characters including Hello Kitty, Little Twin Stars, My Melody, Patty & Jimmy, Tuxedosam, Keroppi, Badtz-Maru, and Chococat. The 50th item will only be available at Target stores. Starting September 26th, Target will launch the 50th Anniversary program that will include Target exclusive product.