And they know how to do it well
Well, when Times Square does it you know it's something big. And today, the New York landmark proves just how big 3D is with a whole bunch of promotions including the world's biggest outdoor 3D display.
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It's all part of a gigantic advertisement for Honda's upcoming CR-Z coupe. Honda spent oodles of money to transform the most touristy part of Times Square into a walking billboard for the car, and makes it more eye-catching by throwing in a whole bunch of 3D stuff.
For today only, people who go to Times Square can get their picture taken in 3D and receive a 3D photo instantly. They can also get a free t-shirt emblazoned with a picture of a pair of 3D glasses or a special 3D Honda CR-Z logo.
Additionally, you can swing by and pick up a pair of red-and-blue 3D glasses for free, and then walk over to a special giant Honda stage to watch the world premiere of a 3D commercial for the CR-Z.
So what is the CR-Z anyway? It's a hybrid gas/electric sports car with nearly 40 miles per gallon on the highway. It has a 1.5 L i-VTEC engine and up to 1500 RPM. It can go zero to 60 in about 10 seconds.
Honda is one car maker that has managed to survive through the financial crisis, though it did face difficulties just like everyone else. Its struggles were not nearly as damaging as other companies like Toyota and Ford, however.
The CR-Z is also featured in the upcoming hotly anticipated PS3 game Gran Turismo 5. To celebrate that, Honda also worked with Sony to put up a big station of PS3s and totally sick gameplay setups to let gamers experience the game...in 3D.
Interestingly, though, all the TVs on display were Sony's low-end 3D TVs. So the 3D transmitter is actually not built into them and instead sits on top of the set externally. As a result when we tested it out, the 3D signal went in and out.
All in all, though, it's a very big move from Honda and it shows how confident the company is with the car. It also just goes to show how dominant the 3D mindset has become.
Anyway, if you're in the New York City area, the event goes on until tonight so swing by. Otherwise, check out all our photos above.