The new revolutionary Sony A55 ILC Camera explained by David Pogue

The new Sony Alpha A55 is not a new DSLR camera, it is better.

Sep 25 2010, 11:47am CDT | by Luigi Lugmayr

The new revolutionary Sony A55 ILC Camera explained by David Pogue

Sony unveiled the new Alpha A55 last month. The Sony A55 features a new technology using a translucent mirror. Using the new technology, the Sony Alpha a55 (and also the a33) can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video--even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video.

David Pogue published a piece about the Sony Alpha A55 that explains why it is a game changer.

Quote: "All right. Sony’s A55 camera adopts a new spin on a decades-old photographic idea: the mirror is translucent. It splits light between the focusing sensor and the image sensor — all the time. The mirror never has to flip up to take a picture, so the autofocus never goes blind when you take a shot.As a result, the camera can shoot an incredible 10 shots a second, refocusing all the way. Sony says no other camera in the world can do that." Read the full A55 report on the NY Times.

The Sony A55 will go on sale next month for around $850 with a lens.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.