Pepsi Returns To Super Bowl 2011 With Consumer Created Pepsi Max Ads

Posted: Sep 26 2010, 6:46am CDT | by , Updated: Sep 26 2010, 2:07pm CDT, in News | Super Bowl


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Pepsi returns to Super Bowl 2011 with Consumer created Pepsi Max Ads
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The Doritos Crash the Super Bowl contest now also calls for Pepsi Max Ad Submissions

Pepsi did not advertise in last year's Super Bowl. For Super Bowl 2011 though, the soft drink comes back with a twist. PepsiCo, the owner of the Pepsi brand also owns Doritos. Since the Doritos consumer created ads have been a huge hit over the past few years, PepsiCo decided to extend it to Pepsi Max. This means that the Doritos Crash the Super Bowl contest now will have six winning Super Bowl ad spots, three for Doritos and three for Pepsi Max.

The Crash the Super Bowl contest once again has an amazing $5 million in prize money. To get a piece of the $5 million the winning ads need to score one of the top three spots in the USA Today Super Bowl Ad Meter. Last year a Doritos Super Bowl ad scored the 2nd place and the creator received $600,000. Now the chances are even better as there are six ads that get aired during Super Bowl 2011.

The Doritos and Pepsi Max Crash the Super Bowl contest starts tomorrow, Sept. 27th. More details on the Crash the Super Bowl site.

Just like last year, I4U News will be featuring the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the game.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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