Kobo will be the first eReading service integrating BlackBerry Messenger (BBM) into its app.
RIM unveiled the BlackBerry PlayBook Tablet yesterday. Along with it RIM unveiled the BBM Social Platform. The BBM Social Platform enables App developers to let users chat inside an app, invite friends to try the app, share content and swap real-time data. Kobo, a eReading service company, announced the development of a social eReading app for the BlackBerry PlayBook.
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Using the Kobo application, readers will be able to chat with friends while they are shopping for eBooks. When browsing for eBooks, Kobo members will be able to see which friends have read a book and instantly ask whether the book is worth reading. Users will also be able to read together, share passages and discuss in real-time. Kobo will introduce the concept of a real-time book club, where members can discuss books as they read. Additionally users will be able to choose who can see their library, which books they read with others, and who they read with. Watch a video of the Kobo Social eReader below.
Since its launch nine months ago, Kobo has grown its store to over 2.2 million books and has attracted customers in more than 200 countries who have downloaded millions of eBooks using its applications for smartphones, netbooks, tablets, and dedicated eReaders. By building BBM integration into the shopping experience, Kobo enables readers to tap their social connections to help find their next great read.
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