Why Is The 3DS So Expensive? Because We Said It's Cool

Posted: Sep 30 2010, 5:40pm CDT | by , in News | Gaming


Why Is The 3DS So Expensive? Because We Said It's Cool
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Nintendo says media helped justify sky high pricing

Nintendo president Satoru Iwata gave an interesting answer when asked why the 3DS was set to be priced at $300, a record high launch price for the company.

Instead of saying it was expensive to produce or the technology was new, or it conducted market research, Nintendo made sure to say that at least one factor was: the media said it was cool.

The Gamecube was $200 when it was released. The DS was less than $150. The Virtual Boy, which was harshly criticized for being too expensive, launched at $180 (in 1995).

Nintendo boss Satoru Iwata said there were a "number of factors" that led to the price decision, but specifically called out the positive reaction from reporters and readers at this year's E3 convention.

There's no doubt about it - the 3DS got immensely positive coverage at its worldwide debut event, and people lit up message boards with their unabashed curiosity of the device.

But you know what? Those same media outlets also were expecting a price point of around $200. No one could have expected it would be around DOUBLE the price of a Wii.

You could write a book on electronic devices that failed because they were priced out of the market. Nintendo's taking a gamble here that the same story won't happen to the 3DS.

Via Slash Gear

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