Google Pushes WebP As New Image Format For The Web

Posted: Oct 1 2010, 2:33am CDT | by , in News | Technology News


Google pushes WebP as new Image Format for the Web
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Good bye JPG and PNG?

Google pushes a new image format called WebP that is supposed to make the web faster. Google is on a mission since while to make the web faster. They released tools like Page Speed to help webmasters optimize their site. Google identified that the majority of the latency on pages across the web are caused by images. Google wants to tackle this issue with the new WebP format that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.

Images and photos make up about 65% of the bytes transmitted per web page today. Images on the web consist primarily of lossy formats such as JPEG, and to a lesser extent lossless formats such as PNG and GIF. Google focused on improving compression of the lossy images, which constitute the larger percentage of images on the web today.

To improve on the compression that JPEG provides, Google used an image compressor based on the VP8 codec that Google open-sourced in May 2010. Google ran a test on a million images from the web and achieved on average size savings of 39%. This is pretty impressive as they ran their tools on already compressed images.

The WebP tools are now available as a developer preview. While WebP images can’t be viewed until browsers support the format, Google is developing a patch for WebKit to provide native support for WebP in an upcoming release of Google Chrome. So there is no hurry yet for webmasters to convert to WebP.

More details on WebP are available on Google.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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