20% of iPad browsing time is done in bed.
The NPD Group has just sent out a press release announcing some interesting details about iPad buyers. Just 13% of owners chose to buy their iPad instead of a PC, while 24% replaced an e-reader purchase with an iPad. Early iPad adopters were also far more likely to own other Apple products.
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The first wave of iPad users seem to be very happy with their devices, posting an 80% satisfaction rate, compared to 65% for people who bought one further after launch. Early adopters use their tablets around 18 hours/week. They also tend to use the iPad for more multimedia tasks. They are 50% more likely to watch movies, 60% more likely to watch TV and 38% more likely to read e-books.
The main causes of dissatisfaction with the iPad are a lack of USB ports (51%) and the inability to easily print or multi-task. Those latter two issues are being dealt with by Apple, but the former will require a major change to the iPad's seamless design.