20% of iPad browsing time is done in bed.
The NPD Group has just sent out a press release announcing some interesting details about iPad buyers. Just 13% of owners chose to buy their iPad instead of a PC, while 24% replaced an e-reader purchase with an iPad. Early iPad adopters were also far more likely to own other Apple products.
The first wave of iPad users seem to be very happy with their devices, posting an 80% satisfaction rate, compared to 65% for people who bought one further after launch. Early adopters use their tablets around 18 hours/week. They also tend to use the iPad for more multimedia tasks. They are 50% more likely to watch movies, 60% more likely to watch TV and 38% more likely to read e-books.
The main causes of dissatisfaction with the iPad are a lack of USB ports (51%) and the inability to easily print or multi-task. Those latter two issues are being dealt with by Apple, but the former will require a major change to the iPad's seamless design.
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