CEA announced today that Ford President and CEO Alan Mulally will deliver a CES 2011 keynote. As reported yesterday, Audi will also deliver a CES 2011 keynote. Why are more car makers invading CES? CES 2011 will premier the Electric Vehicle TechZone giving electric cars a special stage besides the car accessories that are a fixture at the CES.
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"Alan has been instrumental in Ford's leadership in the automotive industry and its success in a challenging economy," said Gary Shapiro, president and CEO, CEA. "Ford constantly innovates and launches new technologies, like SYNC with speech recognition, that make the driving experience safer through technology. We are thrilled to welcome Alan back to the CES keynote stage and eagerly await the automotive innovations he will unveil."
Alan Mulally also held a keynote last year at the CES. The Ford keynote will anchor CES' comprehensive in-vehicle technology display at the 2011 CES.
The Ford CES 2011 keynote address takes place at 11 a.m. on Friday, January 7, 2011, in the Las Vegas Hilton Center.
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The CES 2011 will open its doors on January 6th in Las Vegas. We will of course provide in-depth coverage all new CES 2011 announcements. Expect the first major CES News already in December. Find all CES 2011 News on our CES Hub.