AT&T U-Verse TV Heading To Xbox 360

Live TV, from your game console

Oct 11 2010, 1:23pm CDT | by Mark Raby

AT&T will make a breakthrough in the world of home entertainment when it allows Xbox 360 users to watch live TV through their console beginning later this week. But only if you have an existing AT&T U-verse subscription.

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AT&T's home TV service hasn't really caught on too much. Most people are content with their cable or satellite provider. To make up for that, though, the telecom company has tried to innovate, being one of the first to sign up for ESPN 3D, the country's first 3D TV channel, and by offering integration with more devices.

With this latest announcement, Xbox 360 users can link their AT&T U-verse account to the console and watch live TV without needing an extra receiver and without tuning away from the Xbox 360 input.

But that's not all. AT&T will be bringing the same functionality to Windows Phone 7 devices later this fall.

For Phone 7 integration, users will not need to be a U-verse subscriber. There will be a standalone app that lets users buy TV episodes on a per-episode basis.

Customers who do have U-verse, though, will be able to download some shows for free, as well as manage their DVR remotely from the app.

"Our IPTV strategy is putting AT&T at the forefront by delivering U-verse content where you want it. And now we're extending the U-verse experience to more AT&T smartphone customers with the upcoming launch of U-verse Mobile on Windows Phone 7 devices," said AT&T chief marketing officer David Christopher in a statement.

Xbox 360 users will, though, need to buy a $99 kit from AT&T that allows them to tap into the U-verse network. They also need to be located in an area where U-verse TV is available.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.