Because iPods become obsolete very quickly
Because Apple has this way of making you feel like a fool whenever it launches a new line of iPods, Toys R Us is launching a program that allows users to upgrade by giving store credit for used iPods.
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The country's largest specialty toy retailer will launch the chainwide promotion on Sunday and will run through a pilot period through the end of the week.
By trading in an old iPod, customers can get up to $100 in a Toys R Us gift card. The device cannot be visibly damaged. The store encourages customers to use the trade-in value to purchase a new iPod, but it can be used to buy anything in the store.
Each customer can trade in up to three iPods. So it's unfortunate for all those people who have four or more iPods...
The retailer did not say what it plans to do with all the iPods it collects. Either it will start selling used iPods or send them off to a third-party reseller.
Regardless, with a maximum value of $100 for the most recent iPod Touch, it seems like users won't exactly get a great deal, but at least it's instant gratification.
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Toys R Us ads in the Sunday paper will highly promote the deal. It's unknown if the program will continue beyond the advertised one-week period.