Nvidia Develops 3D HDTV Software

3D content to TV expanding exponentially

Oct 22 2010, 3:17pm CDT | by Jordan Cressman

Having already cemented its spot as the only source for stereoscopic 3D technology on computers, Nvidia is shifting its focus to, for the first time, aim for a strong presence in the world of TVs.

The technology, called 3DTV Play, will allow users with a 3D-enabled Nvidia-powered computer to stream 3D content to a 3D TV. That's a lot of "3D" stuff going on in that one sentence.

Currently, 3D on computers and 3D on TV sets is slightly different, so if you have a 3D movie on your PC and stream it to your TV now, the 3D effect will not translate properly.

With a 3DTV Play kit, users connect their 3D computer to any stereoscopic 3D TV via an HDMI 1.4 cable and voila.

There are some PC applications allowing for 3D output that aren't available on TV. This includes computer games like Starcraft II, as well as online streaming 3D content. According to Nvidia, around 500 computer games are 3D-enabled, compared to under a dozen for standard home consoles.

Also as part of today's announcement, Dell is launching a new line of XPS laptop computers, ranging from 14-inches to 17-inches, that will have Nvidia's latest 3D graphics chip and will have 3DTV Play included.

"We can bring the thrilling 3D experience to an entirely new market by enabling consumers to enjoy life-like, 3D entertainment in the comfort of their living rooms," said Dell VP Sam Burd in a statement.

Existing 3D computer owners will be eligible to get the 3DTV Play software for free.

Via Information Week

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