It's not often that a product actually launches on Black Friday, for fear it would totally be pummeled and overlooked by the extreme volume of other high-profile sales. But there's one person who can rise above all of that, or at least conceited enough to think he can: Justin Bieber.
Yeah, among the ultra cheap Blu-ray players and HDTVs you'll be picking up, be sure to swing by the perfume section of Wal-Mart (which has for too many years gone unappreciated during Black Friday) and grab a bottle of My World. It's being touted as a "unisex" product, kind of like Bieber himself.
Speaking about his fragrance-choosing experience, Bieber wrote in an IM interview, "They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good." Well, there you have it.
The fragrance will be bottled and distributed by Etoile Nation Beauty, a newcomer to the fragrance and perfume industry.
He's also gaining attention as the first subject of a theatrically-released 3D biography. Yeah, someone who's 16 years old is already the subject of a biography. The film entitled Never Say Never will follow Bieber as he goes across country on his tour. It's being shot in full 3D.
So, launching any sort of product on Black Friday is really unheard of, but when you put Justin Bieber and Wal-Mart together, I guess anything's possible. As Etoile president Michael Ferrara put it, "This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon."