AOL launched a new page design for aol.com. The new design is based on several iterations extensively tested by the company and marks the latest step in AOL’s strategy to marry high-quality content at scale with innovative functionality and technology to create a highly-visual and more rewarding experience for users and advertisers.
Launching new site designs is trendy right now. Twitter redesigned and also MySpace launched a new design last week. The new AOL homepage focuses on video content and introduces daypart programming. Daypart programming means AOL puts dedicated content up for Morning, Daytime and Evening. The new site layout looks nice and clean, but I actually got stuck with a personalized my Yahoo! page since years. Habits are hard to break.
AOL.com has 15 million daily U.S. users based on the comScore Media Metrix from September.
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You can check out the new redesigned AOL site here.