T-Mobile MyTouch 4G TV Commercial Spoofs Apple's I Am A PC [Video]

Posted: Nov 3 2010, 2:54am CDT | by , Updated: Nov 3 2010, 3:21am CDT, in News | Android


T-Mobile myTouch 4G TV Commercial spoofs Apple's I am a PC [Video]
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T-Mobile pushes their 4G HSPA+ message aggressively starting today

T-Mobile just released a new TV commercial for the new myTouch 4G Android phone. The T-Mobile myTouch 4G is starting to ship today. Along with the myTouch 4G launch T-Mobile will run a broad advertising campaign on TV networks and web-sites. T-Mobile directly attacks the iPhone 4 and AT&T with a Apple's legendary I'm a PC ad format.

The T-Mobile ad starts with a sexy model saying "Hi, i'm a T-Mobile myTouch 4G". Than a young guy next to her carrying an old dude on his back says "And I'm an iPhone 4". The guy on his back is the "ol' AT&T network".T-Mobile plays on the fact that you can video chat with the myTouch 4G anywhere using T-Mobile's HSPA+ network. As you know Apple's FaceTime video chat only works via Wi-Fi.

T-Mobile's HSPA+ is technically not quite 4G. WiMAX and LTE are technologies that are seen as 4G, but T-Mobile says that HSPA+ is delivering 4G speeds with a theoretical limit of 21Mbps. T-Mobile says that they have seen average download speeds approaching 5 Mbps on our myTouch 4G phone in some cities with peak speeds of nearly 12Mbps. The big advantage though of HSPA+ is its coverage. T-Mobile is supposed to reach 200 million people by the end of this year with HSPA+ service. The carrier will increase speeds of HSPA+ with in 2011 to 42Mbps theoretical speeds.

This is actually enough reason to be bold and aggressive in advertising. Watch the fun T-Mobile TV commercial below. T-Mobile describes it as iconic, arresting and memorable.

As said above the T-Mobile myTouch 4G Android phone ships today. Wirefly offers it now for only $79.99 with new contract.
Features of the new T-Mobile myTouch include Android 2.2, HD Camcorder, 3.8-inch WVGA touchscreen, 1Ghz Snapdragon CPU, 5MP camera, 8GB Storage and Wifi. The myTouch Genius Button, powered by Dragon Dictation from Nuance, lets you call, text, e-mail or access the internet with a simple voice command. The Faves Gallery on the myTouch offers shortcuts to one’s most-contacted family and friends. The myModes features creates customized home screens for work and home. Video chat works on Wi-Fi and also over HSPA+.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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