Dell Venue Pro To Copy Samsung's Galaxy S Strategy?

Posted: Nov 5 2010, 12:45pm CDT | by , in Rumors | Windows Phone 7


Dell Venue Pro To Copy Samsung's Galaxy S Strategy?
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Company dumps BlackBerry for WP7, Android

Samsung's Galaxy S has changed the game. By offering the same (basic) phone split across four carriers, Sammy has been able to reap incredible sales rewards. A device like the Galaxy S helps to minimize Android fragmentation, and at the same time it sucks power away from the carriers and puts it in the hands of manufacturers AND customers.

Other brands have started to catch on to this spot of genius. Dell is now working furiously on the Venue Pro. While the WP7 version of this smartphone will be available only for T-Mo, an Android-packing version is also expected to launch.

There is no word yet on what carrier / carriers Dell plans to launch the Android Venue Pro on, but the fact that they are focusing so much on making it a business phone makes exclusivity less likely. The VP has a 1 GHz Android processor and a 5 MP camera. It slides down to reveal a BlackBerry-style QWERTY keyboard. The display is 4.1 AMOLED with Gorilla Glass.

Dell is replacing every company BlackBerry (over 25,000 of them) with WP7 and Android versions of the Venue Pro.

While the Galaxy S distribution strategy offered the same phone on a variety of carriers, the Venue Pro strategy seems to be to offer the same phone on a variety of operating systems. Sort of like how the the Samsung Focus is basically a WP7-packing Galaxy S.

If Dell is smart, they'll shy away from exclusivity with the Android Venue Pro. The PC-maker needs to grow their smartphone market share, and making real friendly with one carrier is not the way to do that. The Venue Pro is an exciting device with great specs and an intriguing form-factor. It could be a hit, if Dell plays their cards right.

I want to believe that this multi-OS strategy is just an expansion of the multi-carrier strategy Samsung is exploring. A future where phones are released with multiple options for operating system and carrier is much preferable to our current system. It's good to have options.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




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