At midnight tonight the most likely biggest entertainment launch of the history is launching with the release of Call of Duty: Black Ops. Activision has launched on Sunday the first TV commercial for Black Ops with the tag line "There is a Soldier in all of Us." The ad shows a war zone filled with every day people, Koby Bryant and Jimmy Kimmel shooting real guns. There is no game play footage. The ad could be a scene out of a Quentin Tarantino movie. It has this over the top display of violence. I am big fan of that in movies, but to use this in a TV commercial for a war inspired video game is controversial.
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It does not help in the ongoing controversy of banning violent video games. It displays what critics of first person shooters think happens with gamers. In game action would translate into the real world. On top of that the ad could be interpreted as making war fun and harmless.
Black Ops is rated M for mature and is only for players 17 and up. The Black Ops TV ad should also not be watched by kids. The Black Ops TV ad is though available on Youtube and already clocked close to 1 million views. Watch the Black Ops TV ad below to judge for yourself. The comments on Youtube are mixed with people loving it and opposing it.