Smartphone app lets shoppers get user reviews and more in the store
I would bet that we have all stood at the store looking at two products that are for the same thing and wondered which one was the best. Typically, the only thing we can do is ask someone with us or take a chance and just buy the product that looks best. This is how we all end up with drawers, cabinets, and closets full of stuff we don’t use.
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There are a number of apps on the smartphone market for all sorts of platforms that allow you to take a photo of a barcode on a product and get more information about the product. The information provided typically includes pricing online, reviews of the product, and lots more. This sort of info can be perfect for people that are shopping and need to decide what to buy.
If you shop at warehouse stores like Sam's Club you will like to hear than Sam's has worked with a company called ShopSavvy to develop a new application for smartphones including the iPhone, Android, and Blackberry that will allow shoppers to scan the barcode and get more information on the product. The app will provide the user access to user reviews and more.
There are several apps already on the market using the ShopSavvy platform made by Big in Japan to offer shoppers details on products. The application uses the scanned product UPC code, GPS location data from the phone, and will serve ads right at the point of purchase. Exactly what those ads will be is not specified.
I can see them offering things like coupons that might entice people to buy, and that would actually be OK with me and many other users. If the app just served ads related to the product and to other products that are similar that would not be something I would want to use.