Nov 10 2010, 11:22pm CST | by Mark Raby
In an effort to create better awareness and further spark interest in its social gaming service, Apple is now marking any game that supports Game Center with a special designation on iTunes and in the in-iPhone App Store.
Now, when you search for iPhone games, in addition to seeing each result's name and price, you'll see whether or not is supports Game Center.
Game Center is a social service that lets players add friends, connect to other gamers in online multiplayer, and climb to the top of leaderboards. It also has a fully-fleshed achievement system like Xbox Live.
Apple is encouraging all game developers to integrate Game Center in their games but, unlike Xbox Live, it is not a requirement. Additionally, some older games are being updated to add support.
There's a new Game Center logo that pops up next to all games that are enabled to the service. Additionally, punching in a search for "Game Center" will bring up all results with the connectivity.
It's a move set to compete with Microsoft's new Windows Phone 7 platform, which has full integration with Xbox Live, allowing users to connect to their gamer friends, pump up their Gamerscore, and remotely interact with their Xbox 360.
Any move to add cohesion to such a scattered digital marketplace as the iPhone App Store is a good one.
Via Apple Insider
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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