This week Call of Duty: Black Ops launched and it was anticipated that it would beat the launch of Modern Warefare 2 in 2009. Activision just announced that Treyarch's Call of Duty®: Black Ops has become the biggest entertainment launch in history with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year's estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare 2 in North America and the United Kingdom, according to internal Activision estimates.
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There you have it: Black Ops is the biggest entertainment launch in history as we already predicted in an report a couple of days ago.
Black Ops marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment. In its first day on November 9th, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.
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You can order all Black Ops versions on Amazon.