Coke Zero Sponsors A Location-based Tron Mobile Game

Get ready to become Tron-ized

Nov 16 2010, 4:27pm CST | by Mark Raby

Coke Zero Sponsors A Location-based Tron Mobile Game

Further adding to the increasing Tron frenzy of the day, there's a new game coming to Android and iPhone that puts a real-world spin onto everyone's favorite world of lightcycles.

The augmented reality game puts players in control of a lightcycle, which moves on a grid only if the person holding the phone moves in real life. Three other AI-controlled lightcycles move around, and players must try to get them to crash into the trail they create from their real-life movements.

Coke Zero calls it the first location-aware mobile game "that lets you play a real-life version of Tron: Legacy."

The game, cleverly called "LiveCycle," is "coming soon" for both Android and iPhone. You can sign up for an alert when it becomes available at Coke Zero's http://www.cocacolazero.com/index.jsp main website.

It will be a free download when it goes live, and promises to add a multiplayer mode at a later date. So, if you didn't think it was hazardous enough for everyone to be walking around the streets while texting, now there's even another reason for smartphone owners to keep their eyes on their phone instead of the road.

At least the guys at Coke are responsible enough to warn you: "Never play LiveCycle while operating any kind of vehicle or near anything hazardous."

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.