Google launches Boutiques Fashion Shop

Nov 17 2010, 9:46am CST | by Luigi Lugmayr

Google launched today a fashion shop called Boutiques. You read correctly. Google is going to sell you clothes. 18 month ago Google bought like.com. People from that team along with PhDs in computer science with an emphasis on machine learning and computer vision and fashion designers develop a new way to shop fashion.

Boutiques.com is a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.

You can tune an trends, styles and into celebrity styles. The system finds the pieces matching your choices. Most clothes are for women. I only found a few pieces for guys.

Best way to figure out if Boutiques works as well as it sounds is to try it out. Visit Boutiques for some high-tech fashion shopping now.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.