Black Friday Will See Less Shoppers Than Last Year Says Consumer Reports

Posted: Nov 18 2010, 4:16pm CST | by , in News | Black Friday


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Earlier today we reported that the National Retail Federation estimates 138 million shoppers to hit the stores on the 3-day Black Friday weekend. This is up 4 million from the 2009 numbers. Now Consumer Reports published their poll results and they say that only 102 million will shop the Black Friday sales weekend, which is a rather dramatic 16 million less than last year. So which prediction will be correct? Either way it will be a busy shopping weekend.

Consumer Reports found that a quarter (24% ) of shoppers plan to hit the stores on Black Friday itself and that same number plan to shop in stores on the following Saturday or Sunday. And while the number of in-store shoppers may be on the decline, the percentage of those who intend to shop online that weekend has remained steady.

Consumer Reports found that the number of people who shop online for holiday gifts has increased steadily over the past few years.  This year, online shopping is expected to surpass in-store shopping on the Monday following Thanksgiving, also known as Cyber Monday, the day most people return to work after the long holiday weekend.  Seventeen percent of Americans plan to shop online that day; 13 percent say they will hit the stores.

Black Friday 2010 Deals are already on sale and most Black Friday Ads for the actual Black Friday, Nov. 26 are already available. You can already find the best deals of the season on TVs, Laptops, Phones, GPS, Blu-ray players and other gadgets. For the hottest Black Friday deals and complete coverage of the biggest sales event of the year visit our Black Friday 2010 Hub.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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