It's even hard for us to wrap our heads around just how amazing the sales levels of the latest Call of Duty game have been. After becoming the best-selling game launch ever, it now also takes the cake for best first-week sales. $650 million by the end of its first week on the market, for the five day period from Tuesday - Saturday.
Once again, this number eclipses the previous record holder which was the previous game in the series, Call of Duty: Modern Warfare 2. That game rang up $550 million in sales in its first five days. That was just one year ago.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Activision CEO Bobby Kotick in a statement.
Black Ops has set all sorts of records across the board, including being the most-played Xbox Live game on launch day, Amazon's most pre-ordered product of all time, and setting sales records at GameStop.
The Call of Duty franchise has definitely become the most valuable franchise out there. Every time we don't think it can do any better, it does. Even Activision didn't expect Black Ops to outsell Modern Warfare 2, but it has.
What will Activision have in store for us next? Can the record-setting franchise continue its awesome run ad infinitum? Only time will tell.