Because one color option is never enough
Marking the first time Nintendo has released a Balance Board in a color other than white, this is a big push from the company to get more people to buy Wii Fit during its most popular time. That is, as a gift for people who will think it's really cool and will play it nonstop until New Year's Eve, and then stuff it in the closet for the rest of eternity.
Of course, it was a big deal when Nintendo launched the black Wii earlier this year as a way to incite more sales of the sluggish system. It was the first time in nearly four years that a different version of the Wii was manufactured.
Just a few weeks ago, Nintendo also launched a red Wii in the US with a copy of New Super Mario Bros Wii. It's all good, but since my favorite color is heliotrope, I'm always disappointed by these announcements because my vote never counts.
So far this bundle has only been confirmed for Europe, with a December 3 ship date, but hopefully we'll see it cross the Atlantic within the same time frame.