Nintendo Returns To CES As Show Strengthens Gaming Focus

After a 16-year break

Nov 23 2010, 2:39pm CST | by Mark Raby

Nintendo Returns To CES As Show Strengthens Gaming Focus

It's been a long 16 years since we last saw Nintendo at the Consumer Electronics Show, so imagine our surprise when we saw the company's name on next year's list for the world's largest trade show.

The annual trade show houses the latest in consumer electronic technology and entices more than 100,000 people to descend to Las Vegas for a one week glimpse into the future.

Because CES is focused on all consumer electronics - everything from car stereos to 3D TVs to video cameras - its gaming presence understandably just sits among a lot of other stuff. And since the opening of CES, there are now game-specific trade shows with much more fanfare. As such, Nintendo decided to stop attending after its last appearance in 1994.

However, Sony and Microsoft have used the show as a big platform for their gaming products over the last several years, sometimes launching new gadgets or technology there.

Both of those companies have other reasons to be at CES because they're giant corporations with multiple spokes in the CE wheel. Nintendo only does games.

So with the list of exhibitors now available, Nintendo's name comes up as something of a surprise.

Of course, the timing is right for the company, given that the 3DS is planned for an early 2011 launch. That means shows like the Game Developers Conference or the Electronic Entertainment Expo would be too late to showcase it. Nintendo needs to pump up its presence in the market, and CES is the most widely attended event of its kind on the entire planet.

It's more than just the 3DS, though. Event organizers likely encouraged Nintendo to attend, as they have been focused on creating more attention to gaming this year. The show will have a "Gaming Showcase" for Sony, Microsoft, and Nintendo, as well as a bunch of content providers and tech companies on the back-end, including Dreamworks, DC Comics, and AMD.

The 2011 CES runs from January 6 to 9.

Via Yahoo

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.