Online retailer Buy.com reports its best Black Friday performance in company history, with more than 45% year-over-year sales growth on the Buy.com site (as of 5 p.m. PST on Friday, Nov. 26). Analysts predicted an up-tick in Black Friday spending this year. If the Buy.com sales success is an indication for how well other retailer will have performed remains to be seen.
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A major driver of the Buy.com's overall growth included sales through the Buy.com marketplace, which grew by more than 100% compared to Black Friday of last year.
Buy.com attributes their success to their long 45-day return policy, free shipping with no minimum purchase on nearly 2.7 million items and the new Rakuten Super Points loyalty program.
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With more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif. Buy.com is owned by Rakuten, Japan's leading Internet Company. Together, Rakuten and Buy.com represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.