Black Friday is over and now the number crunching starts. IBM's Coremetrics is one of the first to come out with a Black Friday sales report. According to their research Black Friday online spending has risen by 15.9%, with consumers pushing the average order value (AOV) up from $170.19 to $190.80 for an increase of 12.1%.
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The Coremetrics Black Friday report also concludes that shoppers are more targeted this year. They know which products to buy and where.
On Black Friday, 5.6% of people logged onto a retailer’s site using a mobile device, a jump of 26.7% compared to the prior Friday.
IBM issued in October a report that forecasted the growing importance of Black Friday and Cyber Monday for retailers. November sales become more important. November, aka the Black Friday month, has been growing in importance for shoppers over the last few years. December is still the month with the largest sales in the consumer electronics sector, but November is catching up fast.
Black Friday 2010 is over, but Holiday sales continue this weekend leading in the next big sale: Cyber Monday. Find the latest Holiday weekend and Cyber Monday deals of the season on TVs, Laptops, Phones, GPS, Blu-ray players and other gadgets in our Cyber Monday Hub.