Sony eReaders Heading Back to Japan

Sony wants 50% of Japanese market

Nov 29 2010, 11:19am CST | by Shane McGlaun

Considering that Sony is a Japanese company, I honestly thought it was in Japan with all of its products, but apparently, that is not correct. The company has not been offering its eReaders in Japan since 2007 despite the fact that they have been here in the states for a long time now.

Sony has announced that it is going back to Japan with its line of eReaders and that the company said it will be back in its home market with the offerings in time for the holiday shopping season. Sony has plans to sell about 300,000 eReaders in Japan during the first year on the market and then gobble up half the Japanese market for eReaders by 2012.

Sony left the Japanese eReader market back in 2007 at the same time that Panasonic pulled out of the market reports Reuters. The huge growth in the tablet and eReader market in the US and abroad has to be part of the reason Sony is ready to give things another shot in the Japanese market. The iPad and other eReaders like the Kindle and Nook have also forced long time makers of eReaders like Sony to rethink the features of their products and introduce WiFi, 3G, and other new features that users expect today.

"I believe Japan has the potential to become the world's second- or third-largest market for e-readers, but there are some complex aspects to the market," said Sony Electronics Senior Vice President Fujio Noguchi.

Sony will sell several eReader on the Japanese market with the Reader eBook landing December 10 for 20,000 yen or $240 with a 5-inch screen and a 6-inch version going for 25,000 yen.

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Shane McGlaun
Leading our review center, Shane knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.