Xbox 360 Could Soon Replace Your Cable Box
Everything in one box?
Nov 29 2010, 4:55pm CST | by Mark Raby
Microsoft has constantly been saying it wants the Xbox 360 to dominate your living room entertainment, and now it's pushing strong to make that truer than ever.
It's not quite sure how it wants to do it, but Microsoft wants to make your existing cable or satellite set-top box obsolete. Here are the options the company is currently considering:
- Become a "virtual cable operator" in which the Xbox 360 literally acts as its own TV service provider
- Strike a deal with existing providers to let the Xbox 360 stream live TV content to subscribers of those providers
- Strike deals with individual content providers, and allow users to "buy" channels piecemeal
It not only emphasizes the Xbox 360's goal to become the ultimate entertainment hub, it also shows how the state of TV is drastically changing. In a world of Netflix, Google TV, and Hulu, everyone from networks to advertisers is scrambling to figure out how the industry will work in the 21st century.
Game consoles are setting the pace, because they are typically the most technologically advanced pieces of equipment people have hooked up to their TVs, so everything ends up becoming an extension of those boxes. I wonder how the standard cable providers feel about that.
Via Reuters
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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