New deal brings NFS merchandise in an unexpected venue
If there's anything cooler than the fast, sleek cars in Need for Speed, it's knock-off Lego sets designed predominantly for young children. At least, that's what a deal between Need for Speed's publisher and the company behind Mega Bloks would suggest.
Thanks to a new partnership between EA and Mega Brands, Need for Speed-themed Mega Bloks - which you may know as the stuff that cheap parents buy when their kids want Legos - will soon be coming to a store near you.
Mega Brands chief innovation officer Vic Bertrand is excited about the new partnership, saying in a statement, "Whether it's realistic driving games or over-the-top car pursuits, Need for Speed has attracted millions of followers worldwide.
We look forward to bringing this world to life through Mega Bloks by offering fans an action-packed building experience." Because nothing screams out action quite like attaching toy blocks to each other.
This also makes us excited about other potential merchandising opportunities for EA. We expect FIFA vuvuzelas, Crysis dolls, and Tiger Woods, ahem, toys...to be introduced stat.
The new Mega Bloks sets will be available in summer 2011.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at firstname.lastname@example.org.
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