New deal brings NFS merchandise in an unexpected venue
If there's anything cooler than the fast, sleek cars in Need for Speed, it's knock-off Lego sets designed predominantly for young children. At least, that's what a deal between Need for Speed's publisher and the company behind Mega Bloks would suggest.
Thanks to a new partnership between EA and Mega Brands, Need for Speed-themed Mega Bloks - which you may know as the stuff that cheap parents buy when their kids want Legos - will soon be coming to a store near you.
Mega Brands chief innovation officer Vic Bertrand is excited about the new partnership, saying in a statement, "Whether it's realistic driving games or over-the-top car pursuits, Need for Speed has attracted millions of followers worldwide.
We look forward to bringing this world to life through Mega Bloks by offering fans an action-packed building experience." Because nothing screams out action quite like attaching toy blocks to each other.
The new Mega Bloks sets will be available in summer 2011.