Yesterday, we posted a story about Avatar Blu-ray 3D discs being sold on Ebay for as much as $400. Since then, lots of attention has been placed on the movie's restrictive exclusivity and now the price has begun to fall.
Right now, if you buy a Panasonic 3D TV, you'll get a copy of Avatar on Blu-ray 3D for free. There is no other way to get a copy. Panasonic paid a huge deal of money to nab the exclusive rights to the title's distribution. Soon, there will be a 3D "bundle" with a Panasonic 3D Blu-ray player and glasses and the movie, for $400. But that's still pretty much useless for people who have another 3D setup.
Clearly, Ebay is proving that people who don't even necessarily want Avatar Blu-ray 3D are getting copies, and people who desperately want it can't easily get one. And that underlines the problem with this exclusivity thing going on in the 3D industry right now. Samsung has a similar deal with Dreamworks movies.
Nevertheless, it's good for consumers that it is the holiday season and there are a lot of people buying Panasonic 3D TVs (and just looking to quickly sell their pack-in bonus). So prices are now down considerably just over the last 24 hours.
We saw ones going at buy-it-now prices of $150 or less. So go over to Ebay now to see how cheap you can get one.
Or, you can always just wait, like a normal person, until Avatar Blu-ray 3D comes to general retail. It will happen some day, but no one is saying when.