The heaviest online shopping day is still to come. Cyber Monday has set a record this year with surpassing $1 billion in sales, but it is expected that a day in this coming week will take the crown of heaviest online spending day. Last year the biggest online shopping day was on December 15. After a slow two weeks of deals, retailers have already cranked up their offers again. Today we already reported about Sony PS3 with $75 Credit, Wii with $50 Credit and iPod touch with $40 Credit deals.
Comscore has been tracking online sales and reports $21.95 billion online spending for the first 40 days. This is a 12% increase compared to last year. ComScore also expects that the biggest online spending day for 2010 is still to come.
“We anticipate that Green Monday this year will be another strong day for online buying, leading off what will be the heaviest spending week of the season,” added Mr. Fulgoni. “However, with Free Shipping Day occurring on Friday, December 17, it is likely that buying will get distributed more evenly across the week rather than concentrated so heavily in the early days of the week. As a result, several days in the upcoming week are candidates to the heaviest online spending day of the year. It’s also apparent that as consumers become more confident in the reliability of expedited shipping that they are willing to buy online later in the season”.
For the holiday season-to-date, more than $21.95 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11% versus the corresponding week last year, as two individual days each surpassed $900 million.
I4U News brings you daily Holiday shopping tips on new releases, pre-orders, hot deals, sales events and unique gadgets. Find the best holiday gift ideas and holiday deals in our Holiday Gift Guide 2010.