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Mercedes Benz Tweet Race Social Media Campaign for Super Bowl XLV launched

Dec 13 2010, 9:49am CST | by

10 Updates
Mercedes Benz Tweet Race Social Media Campaign for Super Bowl XLV launched
 
 

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Mercedes Benz Tweet Race Social Media Campaign for Super Bowl XLV launched

In the past two years the social media campaigns around Super Bowl ads have grown dramatically. Super Bowl advertisers are investing heavily in online campaigns leading up to the Super Bowl to reach even more consumers than they would with the Super Bowl TV ad alone. Last year Audi and Volkswagen had interesting and elaborate social media campaigns ahead of the Super Bowl. Now another German car maker takes the plunge. As reported Mercedes-Benz will advertise at the Super Bowl 2011 for the very first time. Today the German car maker has launched a social media campaign supporting their Super Bowl commercial.

The Mercedes Benz Tweet Race is using both Facebook and Twitter as platform. Mercedes calls the online competition the world's first Twitter-fueled race. You can win an all-new 2012 C-Class Coupe car when you drum up the most followers for you entry in the Mercedes Benz Tweet Race.

The registration ends December 22nd. If you are selected you and a co-driver of your choice will embark on Feb. 2, 2011, from one of four cities -- New York, L.A., Chicago or Tampa -- with a pair of Super Bowl tickets and a specially outfitted Mercedes-Benz. You'll need to beat out three other teams headed to Dallas. You'll need to complete a series of challenges along the way. And you'll need gallons of Tweets from your Twitter followers to fuel you to victory.

The details of the Mercedes Benz Tweet race are available on the Mercedes Facebook page. The latest updates will be tweeted on this Twitter account.

Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.

 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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